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LEGO Events · Official LEGO Store
A special event at participating LEGO Stores for LEGO Insiders — shop before public opening, get gift recommendations, giveaways and an exclusive building activity. Advance reservation required.
LEGO Insiders Private Shopping Event
The LEGO Insiders Private Shopping Event is a special event at participating LEGO Stores that gives LEGO Insiders the opportunity to shop before the store opens to the public. The 2026 event also includes personalized gift recommendations from Brick Specialists, giveaways and an exclusive building activity. Advance reservation is required because space is limited.
| Region | Date |
|---|---|
| EMEA | November 14, 2026 |
| Americas | November 15, 2026 |
Individual LEGO Stores may have their own event listing, start time and reservation availability.
EMEA
November 14, 2026
—
Americas
November 15, 2026
—
LEGO says joining LEGO Insiders is free. Sign up through LEGO before attempting to reserve an event place.
Join LEGO InsidersAttendees get access to the participating LEGO Store before it opens to the general public.
Brick Specialists can provide one-to-one gift recommendations for people on your list.
The event includes a special building activity for attendees.
LEGO says attendees can also receive giveaways as part of the event experience.
Shop the LEGO Store early as an Insider with Brick Specialist support.
2026 holiday program details describe a Minifigure Factory building activity, including customizing an “ugly sweater” in LEGO brick form.
Select stores
A reindeer-inspired mini-build is described at select stores as part of the 2026 holiday program.
Participation in #BuildToGive building activity is part of the 2026 holiday announcement context.
Giveaways are included in LEGO’s official event description.
The event is intended for LEGO Insiders and requires advance reservation. There is no purchase requirement stated in the current event information, but attendees should check the individual LEGO Store event listing for the latest conditions.
BrickFinder does not invent store lists or registration status. Search opens LEGO's official store locator — then open that store's event listing to reserve.
Don't invent requirements such as printed ID unless your store listing says so.
| Feature | Normal visit | Private Shopping Event |
|---|---|---|
| Public opening | Normal store hours | Before public opening |
| LEGO Insiders | Not necessarily required | Required |
| Reservation | Usually not | Required for the event |
| Gift recommendations | Available in store | Dedicated personalized recommendations |
| Exclusive activity | Not necessarily | Yes |
| Giveaways | Event-dependent | Included in event information |
| Capacity | Normal store capacity | Limited event spaces |
September 2026
Event announced as part of LEGO’s holiday program
October–November
Reservations at participating LEGO Stores
November 14, 2026
EMEA private shopping event
November 15, 2026
Americas private shopping event
After the event
Archive 2026 details; keep page as historical reference
2026
EMEA November 14 · Americas November 15 — official LEGO Store Insiders Private Shopping Event.
Older years will be added only when verified.
LEGO official event page (US)
Official description: Insiders-only, adults recommended, early shopping, gift recommendations, giveaways, exclusive building activity; notes Paramus Garden State exclusion.
Open sourceLEGO Group holiday announcement (WebWire)
Regional dates EMEA Nov 14 / Americas Nov 15 and additional 2026 activity context.
Open sourceLast verified: 2026-09-18
BrickFinder is an independent LEGO information site and is not affiliated with, sponsored by, or endorsed by the LEGO Group. Store participation, times and reservation availability can vary — always confirm on LEGO.com.
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